ORONO – A free workshop on the essentials of email and social media marketing will be offered by Nancy Marshall Communications featuring email services from Constant Contact at the Black Bear Inn in Orono at 8:30pm on Sept. 30th.Â Participants are encouraged to bring business cards for “easy drop” registration. At 9 a.m., “The Power of Email Marketing” will be presented, followed by “Social Media Marketing Made Simple” at 11 a.m., the seminars will conclude with audience questions and wrap-up at 12:30 p.m. The guest speaker is Corissa St. Laurent, Regional Director at Constant Contact. She will provide a lively and informative discussion on the best practices of these important technologies for business, nonprofits or groups.
“In our work promoting Maine businesses and organizations, we have found that Constant Contact offers the best solution for email marketing,” stated Nancy Marshall, agency principal of Nancy Marshall Communications. “It is easy to use and includes telephone or email help to create professional emails for any kind of marketing campaign. Combined with social media marketing, email marketing offers an extremely cost effective and targeted way for businesses and organizations to reach out to their customers. I look forward to an information-packed day in Orono.”
“The Power of Email Marketing,” presented by St. Laurent from 9 to 10:30 a.m. will cover how to be more interactive with customers, clients, members and constituents. This segment will help busy professionals, business owners or individuals looking to increase the sales, participation, awareness and impact of their business, organization or group. They will learn how effective communication, targeted messaging, and appropriate interaction can be accomplished through powerful and cost-effective tools and why it’s vital in today’s marketing world. Topics to be covered include:
â€¢ Best practices and strategies for email marketing
â€¢ List-building ideas and techniques
â€¢ What valuable content is and how to vary your offerings
â€¢ How to read metrics and create targeted follow up campaigns
â€¢ How to integrate email and social media for maximum leverage
â€¢ How to create new business, sales and impact easily, efficiently and effectively
“Social Media Marketing Made Simple” is a 90-minute seminar starting at 11 a.m. and will cover:
â€¢ Extend your online marketing reach
â€¢ Reach with endorsement; that is, get your passionate customers to tell your story
â€¢ Leverage content that helps your customers share their experience
These are the essential elements of transforming new prospects into passionate customers, in turn growing your business using the power of social media marketing.
For more information or to register, please visit: http://bit.ly/c0YiD6. The Black Bear Inn Conference Center & Suites is conveniently located off Interstate 95 near the University of Maine. Special room rates of $109 per night are available for participants. Call 207-866-7120 and mention the “Constant Contact Workshop” to make a reservation at the reduced room rate.
About the presenter:
Corissa St. Laurent is a public relations and relationship marketing expert with more than 10 years experience creating powerful new media marketing and brand campaigns. She uses her business development, management, and leadership skills to help small businesses and non-profit organizations maximize the power of relationship marketing. Successfully launching two small businesses, including a public relations and event marketing firm and a holistic body care and wellness service, Corissa has a proven track record of entrepreneurial success. As the Regional Development Director for Constant Contact in New England, she helps small businesses, non-profits and associations learn how to build lasting relationships through email marketing, social media marketing, online surveying and event marketing through live presentations and workshops.
About the sponsor:
Founded in 1991, Nancy Marshall Communications provides integrated marketing communications services including public relations, marketing communications plans, website development and Internet marketing. The agency serves clients statewide including the Maine Office of Tourism and the Maine Department of Economic and Community Development. Nancy Marshall was profiled in the August issue of “Maine Ahead” magazine as a social media expert. She is a graduate of Colby College with an MBA from Thomas College. The agency has won statewide and national awards from the Maine Public Relations Council and the Society of American Travel Writers.
Contact Name: Nancy Marshall
Telephone Number: (207)623-4177