BANGOR – The â€śGO MAINE Nationâ€ť campaign of the GO MAINE Commuter Connections program took second place in the Marketing and Outreachâ€”Public Sector category at the 2010 meeting of the Association for Commuter Transportation (ACT) in California recently. It was the second time in less than six months that the program has been recognized for marketing excellence.
Award entries were submitted by rideshare and transit programs across the country. First place went to Arlington County Commuter Services in Arlington, Virginia. The GO MAINE Nation campaign was produced for GO MAINE by Buxton Communications of Portland and Engine 5 Design of South Portland.
â€śWe were up against some heavy hitters in the category, including large urban areas,â€ť said Carey Kish, GO MAINE Program Manager. By contrast, GO MAINE has had success attracting more than 8,500 commuters to its program in a largely rural state through a mix of social and traditional media, including e-mail, Facebook, Twitter, YouTube, radio, web and print advertising. The GO MAINE Nation marketing campaign resulted in a seven percent increase in the commuters enrolled in GO MAINEâ€™s free commuter services and a tripling of traffic on the organizationâ€™s web site.
â€śThis recognition strengthens our position as a regional and national leader in transportation demand management,â€ť said Neal Allen, Executive Director of the Greater Portland Council of Governments, the agency that manages the statewide commuter services program. â€śWe also have to thank our funding partners, MaineDOT and Maine Turnpike Authority, for their strong support of the work that GO MAINE does.â€ť
GO MAINE Commuter Connections delivers services to employers and commuters throughout Maine, including carpool and vanpool ridematching. The program also works with employers to set up money-saving commuter benefit programs for their employees.
ACT is an international organization with chapters throughout North America that supports individual mobility management professionals and organizational members in their efforts to reduce traffic congestion, conserve energy and improve air quality.
For more information about GO MAINE, visit www.gomaine.org, www.facebook/gomaine or call 1-800-280-RIDE.
Contact Name: Carey Kish or Kathryn Buxton
Telephone Number: (207)838-9669