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SKOWHEGAN – Gifford’s Ice Cream (www.giffordsicecream.com), Maine’s award-winning, family-owned and -operated ice cream company, has signed on as the official ice cream of the second annual Dempsey Challenge presented by Amgen (www.dempseychallenge.org), to benefit the Patrick Dempsey Center for Cancer Hope & Healing in Lewiston, Maine. This year, the Gifford’s team will be greatly expanding its level of participation, event officials announced today, by participating in both days of the Oct 2-3 event; introducing a new Gifford’s flavor for the Challenge; and donating proceeds from ice cream sales during the event.

“Last year’s Dempsey Challenge was a remarkable event. It had such a profound impact on the community and on so many cancer patients treated at the Dempsey Center,” said Lindsay Gifford, vice president of sales and marketing for Gifford’s Ice Cream. “It means a lot to our whole team to play an even bigger role in the 2010 Challenge. We’re especially looking forward to introducing our new, special Dempsey Challenge flavor, ‘Pedal Passion Caramel Crunch,’ at this year’s event.”

The new, signature flavor will premier at the Festival in the Park on Saturday, and Gifford’s will donate $1 from every scoop of “Pedal Passion Caramel Crunch” or Gifford’s award-winning chocolate and vanilla flavors sold to the spectators and fans who visit the Festival area throughout the event, while supplies last. Gifford’s Ice Cream also will treat event participants to a cooling cone after the cycling events on Sunday. The new initiatives will effectively double the company’s commitment to the event.

“The participation of local companies such as Gifford’s Ice Cream gives the Dempsey Challenge the hometown flavor that Patrick Dempsey was hoping for when he created this event,” said Wendy Tardif, Dempsey Challenge event manger. “The continued support of these influential businesses reminds us all of The Center’s importance to this community, and we are so pleased to have Gifford’s on board in an even bigger way this year.”

Established by actor and Lewiston, Maine, native Patrick Dempsey, The Dempsey Challenge has been expanded to a two-day format this year, featuring a Kid’s Fun Run and 5 and 10K runs/walks on Saturday. The official Dempsey Challenge cycling events will be held on Sunday, October 3, featuring cycling routes of 10, 25, 50 and 100 miles.

The free, weekend-long Festival in the Park also is a highlight of the event. In addition to an array of vendors and family-friendly activities, such as a KidZone, live music, entertainment and an art workshop, the Festival will focus on wellness with a health expo, information about cancer prevention and early detection, health screenings and the Amgen Breakaway from Cancer Survivor Walk. The activities throughout the weekend will be held at Simard-Payne Police Memorial Park in Lewiston.

The inaugural Dempsey Challenge in 2009 drew thousands of participants, spectators and professional cyclists, who all came together in support of the Dempsey Center. Founded in March 2008, The Patrick Dempsey Center for Cancer Hope & Healing at Central Maine Medical Center provides high-quality education, support and wellness services at no cost to cancer patients and their caregivers. In 2009, the Center had over 7,000 direct patient contacts and served over 2,000 on its toll-free cancer helpline. More information can be found at www.dempseycenter.org.

For further information on the Dempsey Challenge, visit www.dempseychallenge.org.

For further information, visit www.giffordsicecream.com .

To request photos, or to schedule an interview with Lindsay Gifford, Gifford’s Ice Cream VP of Sales,
contact Ann Ewing at Ph: 207.699.5500 or ann@FrontBurnerPR.com

For More Information:

Contact Name: ann ewing

Telephone Number: (207)699-5500

Website: http://www.giffordsicecream.com