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Portland, Maine -

PORTLAND — The Maine Lobster Boat Racing Association announced today that they have signed a multi-year exclusive agreement with Emmy award winning content marketing firm Aura360 and its production arm, 360 Productions to develop, produce and distribute a television series based on the annual Maine Lobster Boat Races. The company plans to shoot at one or more of the upcoming 2010 races to develop a trailer and pilot to pitch to the networks.

Founded in the early 1900s in Jonesport, Maine, the Lobster Boat Races have been a source of local lore and fierce competition for decades. With over 70 boats competing in 10 locations in 2010 the stakes have never been higher. This year for the first time in the history of the event, a stop in the popular coastal city of Portland is planned, exposing a much larger audience to the excitement and drama of one of Maine’s most beloved institutions.

“Maine lobster boat racing captures not only the interest of the Maine lobster fishermen, but also tourists” said Jon Johansen, President, Maine Lobster Boat Racing Association. “All are thrilled by the great racing, but those who follow each event know it is more about the people. We have more than enough interesting characters some, who will do anything to win and others who look to come in a boat that grabs all the attention.”

Aura360 is also the creator and executive producer of the Emmy award winning World of Adventure Sports Series on the NBC and Universal Sports networks, the SCORE Baja 1000 on NBC, Outdoor Channel, and ESPN International, The Baja Unlimited Series on Outdoor Channel and the Transit Chapters on MSG Plus.

“After traveling all over the globe to produce television programming it is great to have the opportunity to develop a series based on an event right here in Maine. We have been looking for the right local project for years and the Lobster Boat Races are a great story that will make compelling television, especially for audiences outside the state of Maine.” said Aura360 Managing Director, Rufus Frost.

About the Maine Lobster Boat Racing Association
Lobster boat racing on the coast of Maine can be traced back to the early 1900s. As more and more towns hosted races in the 1990s, it was necessary to have an organization oversee the classes and rules. Thus in 2002 the Maine Lobster Boat Racing Association was formed. The Association hosts eight point races along the coast from Portland to Beals Island/Jonesport yearly. The season concludes with an awards banquet in October.

For More Information:

Contact Name: Lauren St. Clair

Telephone Number: 207-232-3236

Website: http://www.mainelobsterboatracing.com

Email: lauren@aura360.com