WATERVILLE – Two local Maine residents have released a new iPhone application this week at the iTunes App Store in hopes to increase local lobster sales and bring a little Mainer delicacy into dining rooms, iPhones, iPads, and iPod Touches around the world. Already, it has been downloaded in 15 countries, including France, Korea, and Japan.
iLobster, brainchild of native Mainer Ben Greeley, is an iPhone application that instructs users how to get the most out of their next lobster dinner, locate nearby restaurants, lobster pounds, and order fresh Maine lobster. With video, slideshow, and narration, even a novice can learn to crack open their first lobster like a pro.
Greeley, a graduate of the University of Maine, dreamed the concept this spring during a lobster bake with his family in Maine. â€śI was sitting around and watching my family trying to eat lobster and none of them knew what they were doing,â€ť Greeley said. â€śIt was a little eye-opening.â€ť If people in Maineâ€”who were raised eating lobsterâ€”didnâ€™t know how to crack and harvest meat from a lobster shell, others needed help too, Greeley said.
With the help of friend and illustrator, Robert P. Hernandez, iLobster was born. Hernandez, a transplant from California, said the lobster partnership was ironic. â€śI love lobster but Iâ€™m allergic shellfish,â€ť Hernandez said. â€śBut thanks to iLobster, Iâ€™ve turned my wife into a lobster connoisseur. Itâ€™s almost torture.â€ť
Hernandez, a graduate from the Savannah College of Art and Design, did all of the graphics and illustrations for the application, â€śAs a visual artist, I wanted to break down each step to make it as easy as possible for people to learn how to eat lobsterâ€ť Hernandez said. â€śI wanted to give this demo a fresh look with my distinct, energetic style.â€ť
The duo already has a partnership with two Maine lobster companies and hopes to get more onboard soon. â€śMy hope is the app will spawn more business for Maine lobstermen by giving them a new venue to sell their lobster on. Itâ€™s smart, itâ€™s fun and itâ€™s practical,â€ť Greeley said. Click, Crack, Eat.
For more information, see http://www.ilobsterapp.com
Photography and interviews are welcomed.
Contact Name: Robert P. Hernandez
Telephone Number: (207)739-9246