PORTLAND, Maine — AIGA Maine, the professional association for design will host its annual exhibit, Good Design is Good Business: The Elements of Branding, Oct. 7 through Dec. 30, at the Lewis Gallery of Art in the Portland Public Library.
There will be an opening reception on Friday, October 7 during First Friday Art Walk, where the public can meet some of Maineâ€™s top graphic designers. The curated show will showcase recent branding work by more than a dozen leading Maine graphic designers, and demonstrate how those brands are used in a variety of settings.
â€śGood design not only makes your business look good, it can help you reach out to new customers,â€ť said Mark Smith of AIGA Maine. â€śIt also can help you communicate better with your existing customers.â€ť
The show shows how good design is also a smart investment in a business because it can help enhance a brandâ€™s visibility in the marketplace and generate a positive emotional response. The best brand designs also foster brand loyalty.
â€śEmbarking on the branding process is like entering into a new partnership,â€ť said Smith. â€śItâ€™s good to have a plan that will guide you through the branding process, and weâ€™re hoping this exhibit gives businesses a taste of how much a business can gain from a carefully conceived, well-executed brand identity.â€ť
The exhibit is being sponsored by Curvwork, Portland Color, Mainebiz, Stretch Studio, Russell French Studio and Buxton Communications. For more information, visit maine.aiga.org.
Good Design is Good Business: The Elements of Branding
2011 AIGA Maine Annual Exhibit
Through December 28, 2011
Lewis Gallery at the Portland Public Library
5 Monument Square, Portland, Maine 04101
Contact Name: Mark Smith
Telephone Number: (207)939-3160